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The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change $13.97 Amazon Exclusive: Q&A with Authors Jennifer Aaker and Andy Smith What is the Dragonfly Effect? The Dragonfly Effect is a model that taps concepts from social media, marketing strategy, and consumer psychology to help people achieve a single, concrete goal. We named it after the only insect that … |
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