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Vs Facebook. Twitter Business
What is the value of Facebook on Twitter? Is there a difference? When you use one or the other or both? In writing our book, The New handshake: Meet sales Social Media, Barb and I found that some companies prefer Giamanco Facebook, Twitter, some people prefer, and some use it. We decided to look on both platforms for you helping to distinguish what is best for you.
As we have stated on several occasions in the book, the final decision on which network is for office use with your corporate culture, objectives and target audience. However, it is important to recognize you can not choose "None of the above" if you want to survive the new digital economy. Therefore, the question is who chooses and how do we begin?
This article will help you begin to distinguish between the value of Facebook for business and the value of Twitter for business.
It helps to understand the evolution of these two platforms to get an idea of what works best for everyone. Facebook began as a social networking tool for students. Launched in 2004 in response MySpace (that connects young people and school year), Facebook led students entering college campus. In the early days was a very social network, similar MySpace.
Twitter, meanwhile, began as a way for people to communicate quickly and in short-term sting. The founders had no idea that the platform should take off like it did. He started as a way to simply say to your colleagues, friends and colleagues what is on your mind at some point, Twitter has quickly become a tool of powerful communication.
Know the two platforms have begun to help understand the strengths of each and how best can capitalize on these strengths.
The Facebook and Twitter to respond effectively to the population aged 35 years and younger. Facebook, however, is strengthened by a significant increase in the number of "baby boomers" platform. On the use of consumers, however, for businesses and consumers (B2C) purchases, demographics are similar. attract middle of the two oldest players, with more education and income.
Value Facebook for Business:
• First, a social site. In Facebook you can share as much or as little personal information want. You can post photos of you and your family or your business and employees. Facebook gives you the possibility of creating a professional and personal profile of who you are. The people learn more about you as a person. In terms of sales we are talking about knowledge, like, before the factor of trust and a sale is made. Business focus in other businesses (B2B) that clients understand this factor. Facebook gives you an excellent opportunity to drop some barriers and help their business customers to know more about you.
• Versatility. Facebook lets you set up a personal profile, a professional profile, a home page or a page from fans. You have all kinds of options and to highlight your business to your customers. People like to feel part of a company. You can enable by creating a fan page for your business or product All you offer.
• Facebook ads. For businesses, Facebook gives you the opportunity to buy a small fee per click to go to a single market.
Value of Twitter
• real-time speed. The greatest strength of Twitter is its speed. When Tweet something, speaking to the masses of people immediately and at a time. This is the reason that has become a roving reporter in the world. When things happen around the world are starting to pour in. tweets a message quickly to many people, Twitter reigns king.
• Information and research. On Twitter receive timely information and links to blogs all the time. If you're curious to know what's happening in your industry, Twitter keep you informed promptly. If you are curious to know what people are saying about your industry or your company, Twitter will tell you.
• Versatility of the response. The Facebook and Twitter to give you a flexibility of response. You can respond to all the population in Twitterville before sending a tweet. In Facebook status updates to go to all friends. People can see where you are or what is happening in your life all at once. Both Twitter and Facebook give you the opportunity to send a private message goes directly to that person. On Twitter, the messages are public who are on Facebook. Facebook wall posts go to all your friends and all friends who posted on the wall.
There are many differences between the carrying over twitter, Facebook and other social networks. Ultimately, you must look at each platform and decide how you can create a strategy of social media for your business.
The handshake will give you new tips and ideas as well as a guide to create a social media marketing strategy for your business. Be Watch for its launch in the coming months. Meanwhile, we on our blog.
About the Author
Dr. Joan Curtis is a nationally known communications coach, certified by the International Coaches Federation. She has over 20 years experience as a trainer and educator. She has taught communication skills and presentation skills to leadership groups throughout the country. She is the author of two books: Managing Sticky Situations at Work: Communication Secrets for Success in the Workplace, which introduces the Say It Just Right Model of communication, and Strategic Interviewing: Skills and Tactics for Savvy Executives, which introduces the proprietary POINT process. She is under contract for her third book, The New Handshake: Sales Meets Social Media. Her web sites include: http://www.TotalCommunicationscoach.com, http://www.ManagingStickySituationsatWork.com, and http://www.thenewhandshake.com
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