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Funeral 7 errors to do with Facebook

It seems that the funeral will be "Facebook Crazy" – every day I ask friends and watch the funeral Funeral create profiles, groups and pages.

The problem is that I see a ton to make mistakes – most without realizing there is not much meaning and access to advice on the correct use of Facebook for the funeral industry.

There is no better practice for the funeral and Facebook (yet), but I was really delve into what is the best way to funeral directors to harness the power of Facebook for a relationship and customer loyalty (marketing) strategy without crossing the line to a social enterprise community.

You heard me say before – and will not be the last time – the funeral industry is a business relationship "where people serve the people and buildings, cars and property are secondary. When my grandfather started the business enterprise, and my grandfather took over – they built the building relations within their community. They did this through their participation in various networks of the day – Church Lodge, Rotary, City, fast forward etc. 75 years and networks within communities are still very important – can be the same networks, as they used to be or may be different.

Same if Facebook is a community virtual, is faster than any other network

people in their community. Take a look at some figures (Source CheckFacebook.com of May 18, 2009 – very present eh!)

Global Objective: 192406840

1. U.S. 60,989,380
2. United Kingdom 17,839,940
3. Canada 11,443,520
4. Turkey 9531440
5. France 9.5104 million
6. Italy 9.42412 million
7. Australia 5599000
8. 4.56828 million British
9. Chile 4504560
10. Spain 4.47838 million

Age Distribution United States:

• 18-24: 30.6% (18,338,140)
• 1925-1934: 27.6% (16,535,280)
• 35-44: 17.7% (10,592,180)
• 14-17: 10.2% (6,089,780)
• 1945-1954: 8.4% (5,023,380)
• 1955-1965: 3.6% (2,164,420)
• 65 +: 1.4% (861 340)
• 0-13: 0.6% (348 340)

55 People years are more than 3 million members in the United States. For perspective, if this group of facebook users 55 + were a city – reportedly the third largest among Los Angeles and Chicago.

One last thing before entering the funeral of the seven errors do with Facebook is that more women than men in Facebook:

• Female: 57.4% (34,657,940)
• Men: 42.6% (25,677,840)

We know that women make buying decisions more than men and have also said that women have relationships as very important (we hope kids have thought by now).

7 Errors Make Funeral Facebook

1. Not yet on Facebook: Yes Please see the above statistics – if they are not on Facebook, I have included these statistics for you – no worry, it's too late, sign up today. When you join, please add me as friend
2. Passion for updates is the person Status: "Monday again, Hump Day, TGIF, Work Sucks" and others that can not be repeated
   • I know this is not all about work, but as a professional grave, we are still in the public eye – even online, keep private conversations break – You never know if a family member can see their status, even if your privacy settings are
3. No list of families adding to their obituaries profile: Allows family members to promote their obituaries online community Facebook.
   • If you have a profile on Facebook or can not harness the power of Facebook to attract traffic to their obituaries online, by teaching families to add your obituary close in your profile so all your friends can see it, and then go to their site to let a sympathy
   • When I look at my analysis of the client (Site Stats) I'm surprised that Facebook is usually among the top 5 by category
   • Show McCallBros.com: target = "_new"> Add a notice of death to Facebook
4. Create a profile for the funeral, instead of a page: Profiles are for individuals and business pages are for your profile If you have your funeral, not you personally, this is what you do:
   • Create a profile in his personal name and once you have created your profile, then invite all your friends the first profile new
   • Create a page under the name of Funeral and copy all relevant information – then once established, can start to invite people to become a "fan"
5. No "vindication" of their memorable Web address for your page business profile and: Do not let your competitors "Claim Your Name"
6. To get a profile picture is too rigid: Is your profile photo with you in your "stripes" or other burial place?
   • You want to connect with their "Community" – rather than tell us (as father, husband, football coach, etc) the better – you change your image so you can be "more like them?"
   • NOTE: "But Hepp, your profile picture in the locker room! Exactly – See above – please contact … with "their" community
7. Not actively building your list of friends: The more people you can log in your community, the better – it will not hurt you too many friends on Facebook – Well, up to the maximum 5,000
   • Here are 3 ways to develop their "Friends" list
     • Send your "Contacts" Outlook or Outlook Express
     • See Friends of the most popular in your community and "Add to friends" if you think it is appropriate to
     • Research groups and fan pages, local bodies such as the Chamber of Commerce, Rotary, church groups, etc.

NOTE: Just a little advice – create lists of segmenting your friends as family, friends, school, peers Funeral, [Your Name City Links] etc. You thank me later.

About the Author

Robin Heppell, CFSP, combines his expertise in technology and pre-need, his formal business knowledge and his deep-rooted legacy in the funeral profession so that he can help funeral homes and cemeteries be more competitive, more profitable, and provide the best possible service for the families they serve.

Through his consulting firm, FuneralFuturist.com in Victoria, British Columbia, he assists funeral directors and cemeterians throughout North America embrace and incorporate innovative strategies and technologies.

This “Funeral Futurist” has over 20 years experience in a highly competitive, high cremation (90%) market. He is a fourth generation funeral director and a Certified Celebrant. Heppell is also a faculty member of the Canadian College of Funeral Service, a contributor to Mortuary Management and the Canadian Funeral News.

Internet Marketing for Funeral Professionals Visit http://www.FuneralFuturistU.com

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