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Why did Obama’s effort 2 brand Beck as a racist & take away his sponsors fail to lower his viewer audience?
Since Obama strategically tried to brand Beck as a racist and strip him of his corporate sponsorship his viewing audience has only increased tenfold.
An advertising boycott against Fox News host Glenn Beck has succeeded in keeping most major sponsors from running commercials on his show even as the controversial commentator’s viewership has grown.
Beck attracted 2.81 million viewers Monday, his third-largest audience since his show launched on Fox News in January, according to Nielsen Media Research data provided by the network. On Tuesday, nearly 2.7 million viewers tuned in, his fifth-largest viewership to date. And the conservative host got a plug from former vice presidential nominee Sarah Palin, who urged people to watch his program in a post on her Facebook page.
http://latimesblogs.latimes.com/showtracker/2009/08/as-boycott-continues-glenn-becks-audience-swells.html
1) Democratic organizations, not Obama, called for boycotts of Beck’s sponsors.
2) The target audience for Glen Beck does not care what controversial things Beck says.
Regardless, nonviewers can still boycott his sponsors if they feel the companies are sponsoring trash, racism, and hatred.
Facebook COO Sheryl Sandberg at Nielsen Consumer 360
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