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5 really good marketing campaigns Social Media
There was a lot of good campaigns, social media marketing in 2009. There many so badly. Let's skip the bad – These are the five we like. They are original, creative and cut-by-disorder-with minimal cost and maximum return on investment. You may be in disagreement, like other and probably lost some. Please feel to comment on these or any other social media campaigns as you want.
Sacrifice Whopper
The idea behind "Whopper Sacrifice" is quite simple – ten o'clock delete your Facebook friends and get a free Whopper. It's fast, because at the end of the campaign over 50,000 friends had been deleted.
He was brilliant in due course. The networking media sites are increasingly social progress in keeping more people add friends, do not even know. The reasoning was that the value of these friends is deteriorating – and the elimination ten of them for a free Whopper seemed like a good idea.
But the elimination of Facebook friends is not what it is. Facebook is making connections, not cancel, and Burger King has been the elimination of friendship site over media giant at home with. All good things come to an end – and, ultimately, Sacrifice Whopper has been sacrificed. It was a good season while it lasted – although some people are wondering if it was worth losing a friend during a
hamburger.
SeaWorld Photo Challenge Contest
This was a new idea born in Buddy Media site that allows users to interact around a brand. The premise is a game where Photo Challenge users are shown two pictures and they have to identify what is different between them. One example – a picture with a dolphin had a fin and the other had a dolphin endless. When the user completes the score was referred to the social network and share with friends. You can also invite friends to play against you and the winner has been leaked online.
Buddy Media has created something that was different from SeaWorld, viral and integrated brand in an experiment. It seems that this is the address where media campaigns social communication are executed – do something creative that involves customers with their product. And with this campaign, delivered in social media.
Zappos @ Twitter
Of all the ways Zappa – The online shoe retailer – uses media social marketing, none is more interesting the way you use Twitter. Zappos came an interesting strategy – get all staff to communicate with customers through Twitter. @ Zappos characteristics, its director general, Tony Hsieh and Zappos All employees have their own Twitter accounts, too. They have a leaderboard that classifies employees based on the number of followers they have and staff recommend using the leaderboard and promote Zappos same time.
Unlike other retailers, Zappos has managed to a personality to your Twitter profile. What are the right of employees to Zappos' now? What do they think? What are you having for dinner? You can find tweets employees. Zappos messages are personal and not necessarily related to the job. This ease of Zappos to communicate with their customers, maintain a profile companies high and customize the online store.
Tony Hsieh now has 1.6 million followers on Twitter – more than CBS News or the NFL – and to inspire their followers with quotes, comments and everything in your mind. Zappos knows how to sell shoes. Now is the hope to benefit from the interest of the people so friendly and playful works.
The best job in the world
How to promote an exotic tourist destination, but at a distance that very few people know? The Government of Australia has made a competition and earlier this year called "the best job in the world." The job paid $ 100,000 for the winner to be the guardian of some Great Barrier Island Reef off the Australian coast. The person selected for the work week will be distributed to promote the region's blogs. It was a great success.
OK – the campaign began with traditional media, but was supported in online sites such as YouTube, Twitter and Facebook. The competition site received a million hits the next day launch. In addition, the campaign has attracted more than 34,000 candidates and has generated more than $ 70 million in advertising. The continuous promotion all year round and the winner, a British man named Ben Southall, blogs regularly recorded and promoting the islands in a network of social media sites.
Hotelicopter
You need not be a large company to make a big impact on social media. Two graduate students at the University of Virginia Hotelicopter imagined "- The largest helicopter in the world which was amended in a luxury hotel with 18 rooms. Hotelicopter never existed, but does not prevent a success not viral.
It started as a joke on April Fool's Day, but quickly gained popularity. VibeAgent, a hotel research organization started by two students graduate, wanted to rebrand the company in a fun and interesting and wanted to do news. The site received over 1.5 million false Hotelicopter page views in a week. Sites like CNet and read blogs buzzed with news about the Hotelicopter and if it really existed.
Ian Skurnik, a professor at the University of Virginia, said: "Do you want to stand out a bit, but not so strange to drive people away or not take you seriously. A large number of names as his first stop resonance strange stranger, then they are more familiar. For example, we can now say Hulu and it seems semi-normal and people know what you mean. "
Idea was not strange at all. The company has changed its name brand successfully and is now much in the area of 100 billion U.S. dollars in online travel.
Credit: Intersection Consulting
About the Author
Sofia Sapojnikova
Vesta Digital
IntelBuilder Social Media Platform
http://www.vestadigital.com
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